The people at GetSafe had years of collective experience in the security industry, but none of them had created a brand from scratch. Our first step was to find a position it could own in the crowded home-security market. We zeroed in on the idea of freedom, couched in a DIY sensibility of self-sufficiency and empowerment.
- Project Roles
- Creative Director, Designer
- Creative Direction, Creative Strategy, Digital, Filmmaking
- Brand Films, Brand Identity, Branding, Websites
- Project Industries
- Lifestyle, Retail, Startups, Technology