ABB Brand Guidelines
I led a complete overhaul of the ABB online brand and website guidelines, modernizing the user experience and radically restructuring the information architecture. We assessed years of overly complex and redundant guidance documents and created a more engaging, experiential body of resources that models after deep references such as Google Material.
- Project Roles
- Creative Director, Designer
- Copywriting, Creative Direction, Design
- Brand Guidelines, Branded Content, Branding, Websites
- Project Industries
- B2B, International, Technology