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ABB Brand Guidelines

I led a complete overhaul of the ABB online brand and website guidelines, modernizing the user experience and radically restructuring the information architecture. We assessed years of overly complex and redundant guidance documents and created a more engaging, experiential body of resources that models after deep references such as Google Material.

Project Roles
Creative Director, Designer
Company
MetaDesign
Skills
Copywriting, Creative Direction, Design
Media
Brand Guidelines, Branded Content, Branding, Websites
Project Industries
B2B, International, Technology
ABB Brand Guidelines
ABB Brand Guidelines
ABB Brand Guidelines
ABB Brand Guidelines
ABB Brand Guidelines
ABB Brand Guidelines
ABB Brand Guidelines