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Powerade Power Branding

Sports brands created the business model of paying elite athletes millions of dollars to own their visual identities and exploit their image for billions of dollars. But at the 2019 High-School All-American Game, Powerade gave all 48 players the power to seize control of their very own professionally designed brand identity before any company could jump in.

Project Roles
Copywriter
Company
Momentum Worldwide
Skills
Conceptual, Copywriting
Media
Advertising
Project Industries
Advertising
Powerade Power Branding
Powerade Power Branding
Collaborators