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Uber | The Road to the Grammys

The road to music's biggest night has many twists and turns. To help inspire others on this same journey, we paired three Best New Artist nominees with aspiring musicians who also drive with Uber. With OOH in all five of New York's boroughs, event activations, and 3 broadcast spots during the Grammys, the final campaign results were: 19.8M TV viewers, 25M social impressions, and 1.9M online video views. Featured in Billboard, Variety, US Weekly.

Project Roles
Copywriter
Company
Uber
Skills
Brand Strategy, Conceptual, Copywriting, Creative Strategy, Post-Production, Producing
Media
Billboards, Commercials - Broadcast, Television
Project Industries
Entertainment
Collaborators