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KOTA The Friend #Lyrics2GO

KOTA began his #Lyrics2GO series on social media to strengthen his visibility. As the series picked up steam, it became the standard for all of KOTA's visuals. He shot, directed and edited them all himself in a DIY-style. I coordinated with outreach and it wasn't until his Childish Gambino "Redbone" freestyle that gained notoriety and went viral, gaining 1M+ views on FB in one week!

Project Roles
Content Strategist
KOTA The Friend
Social Media Strategy
Social Media Content
Project Industries
KOTA The Friend #Lyrics2GO