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Volkswagen Spacefox- Whatever you imagine, fits in.

To market the VW Spacefox to a younger audience, we positioned it as the roomy ride you can fit your surfboards, tent, kayak or anything else you would need to take on your surf trip. First we came up with the line: “Whatever you imagine, fits in.” Then we started thinking of possible unimaginable things you could fit in the car. And that’s how the Dogfish came to life. It was one of the most talked about ads of the year and ranked one of the 50 best car commercials of the last 50 years by the Gunn Report. Cannes Gold Lion, Gold London International Awards, One Show Merit, Grand Prix El Ojo de Iberoamerica, Bronze Clio, Silver FIAP, Gold El Sol, Silver São Paulo Creative Club.

Project Roles
Copywriter
Company
AlmapBBDO
Skills
Copywriting
Media
Advertising
Project Industries
Automotive
Volkswagen Spacefox- Whatever you imagine, fits in.