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It's time to Letgo

There are 3 billion dollars in unused goods sitting around the average American household. Why we don’t sell it? Because we are irrationally attached to it. This was the insight behind the launch of the Letgo campaign. Within 2 weeks from start day, they had more downloads than in their most developed market outside the US. From the initial pitch, to research, planning, creative and production, we were proud to see our “It’s time to Letgo” campaign help them go from a start up to a billion dollar company that’s well established in the US market. Cannes Bronze Lion. Bronze Clio. One Show Merit.

Project Roles
Creative Director
Crispin Porter + Bogusky
Creative Direction, Brand Strategy
Project Industries
It's time to Letgo