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Kia Niro- Hero's Journey

For the launch of the 40MPG hybrid Kia Niro on Super Bowl, we wanted to talk about sustainability without sounding too preachy or too serious. This spot won both the USA Today Ad Meter and Youtube Ad Blitz. It also won a Cannes bronze lion and was Youtube's 6th most watched ad of 2017.

Project Roles
Creative Director
Company
David&Goliath
Skills
Brand Strategy, Creative Direction
Media
Advertising
Project Industries
Automotive
Kia Niro- Hero's Journey