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Total Wine & More

After having been an employee for Total Wine & More, as the market researcher, they hired me on as a consultant for additional research to dig deeper into the segmentation study they had launched. Through focus groups and one-on-one interviews, I was able to help them better understand the consumer and purchase behavior for each of their segments. (I call my role below as Project Manager, because there is no "researcher" role listed, and I did manage all aspects of the research as well, from planning to recruiting to the research itself.)

Project Roles
Project Manager
Total Wine & More
Brand Strategy, Cat Herding, Consulting, Creative Research, Ethnographic Research, Maintaining Schedules, Marketing Strategy, Project Management, Research, Retail, Strategy
Brand Identity, Briefs, Customer Journey Map, Presentations, User Journeys
Project Industries
Total Wine & More