American Standard – Porcelain Valley
American Standard, a category leader in bathroom and kitchen fixtures, was coming out with a new, innovative self-cleaning toilet. A "unicorn", one might say.
Introducing, "Porcelain Valley" where American Standard's most innovative products are developed, beta-tested and launched.
The new brand platform positioned American Standard as leading the category in technological advances (which they already were) and gave them a fresh, new way to approach younger consumers. The idea became much larger than a :30 TV spot, and eventually came to life as brand campaign work, a Steve Jobs-esque spoof demo video, and marketing and swag promoting the platform internally at American Standard HQ.
- Project Roles
- Art Director
- Art Direction
- Commercials - Broadcast, Social Media Content
- Project Industries