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American Standard – Porcelain Valley

American Standard, a category leader in bathroom and kitchen fixtures, was coming out with a new, innovative self-cleaning toilet. A "unicorn", one might say. Introducing, "Porcelain Valley" where American Standard's most innovative products are developed, beta-tested and launched. The new brand platform positioned American Standard as leading the category in technological advances (which they already were) and gave them a fresh, new way to approach younger consumers. The idea became much larger than a :30 TV spot, and eventually came to life as brand campaign work, a Steve Jobs-esque spoof demo video, and marketing and swag promoting the platform internally at American Standard HQ.

Project Roles
Art Director
Company
Solve
Skills
Art Direction
Media
Commercials - Broadcast, Social Media Content
Project Industries
Advertising
American Standard – Porcelain Valley
American Standard – Porcelain Valley