DOCA COWORKING BRANDING
After more than a decade leading design teams to place new brands and products in business and reposition traditional ones in the market, I decided to embrace a new challenge: co-found a coworking space for the creative industry in Rio de Janeiro.
Positioning was very clear: people should feel at home right away. It started with the name (DOCA means dock in Portuguese, a safe haven where ships anchor for shelter) and evolved to the entire brand experience, including interior design, social media management, and customer services. For 5 years I’ve been not only responsible for every design piece in every touchpoint, but also the face of the company for both the media and clients, who I affectionately call sailors.
In 2018, DOCA won the Members’ Choice Award for Best Coworking in Rio de Janeiro, Brazil. These annual awards are the only coworking industry awards based on thousands of reviews and opinions from members around the world. Categories are international, regional and city-level, and include coworking spaces of all types and sizes.
- Project Roles
- Art Director, Strategist, Recruiter, Project Manager, Furniture Designer, Event Producer, Editor (Brand/Content), Director, Designer, Creative Director, Copywriter, Content Strategist, Content Producer, UI Designer
- DOCA Coworking
- 3D CAD, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Chill Out, Content, Content Management, Content Strategy, Creative Direction, Creative Strategy, Design, Entertainment, Furniture Design, Human-Centered Design, Humor, Language: English, Lifestyle, Maintaining Schedules, Management of Teams 1-10, Managing Budgets, Project Management, Social Media Strategy , Strategy, User Research
- Architectural Visualization, Architecture, Brand Guidelines, Brand Identity, Branding, Budgets, Corporate Events, Customer Journey Map, Environmental Design, Events, Furniture, Logos, Naming, Parties, Posters, Presentations, Service Designs, Social Media Content, UI Design, User Journeys, UX Designs, Visual Designs, Websites
- Project Industries