BELEZA NATURAL BRANDING
This was the first time I’ve met a company that puts their own team and clients in every single label and marketing campaigns. I have worked with beauty companies before, but this was a whole new level of self-esteem boosting. I was working side by side with very strong women who created such an amazing line of products for curly hair that women all around the country (and now abroad) would stand in line for hours, just to get their hair done with these professionals and products.
We started working on the new packaging line and it transformed – as did every woman that stepped foot into those institutes – into a long-lasting partnership. With the insight “Every curl is unique”, we have helped expand their portfolio on the market with an innovative line of products tailored to the specific needs of different types of curls. After that, my team and I had the opportunity to work on the brand architecture, reorganize the product portfolio, name all lines and products, develop creative concepts for all of their campaigns and reformulate the institutes’ interior designs.
- Project Roles
- Art Director, Creative Director, Designer, Industrial Designer
- Beleza Natural
- 3D CAD, Brand Strategy, Creative Direction, Creative Research, Creative Strategy, Design, DesignCAD, Human-Centered Design, Management of Teams 1-10, Managing Budgets, Material Design, Packaging Design, Project Management, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Consulting, Design Strategy, Marketing Strategy, Rendering, Retail, Strategy, User Behavior Research, User Research
- Brand Guidelines, Brand Identity, Branding, Industrial Designs, Logos, Packaging, Visual Designs, Naming, User Journeys, Window Displays
- Project Industries