AUDIOPAX HIGH-END AUDIO EQUIPMENT
Audiopax was already worldly famous for it’s innovative Model 88 tube amplifier. Together we tangibilized its exclusive approach: escaping from the quest for absolute values that prevails in the high-end audiophile market toward a pattern of variations inspired by human perception, delivering a 360° live music experience.
Our first project together was a line of high-end speakers. To ensure the brand experience we designed devices inspired by musical instruments and its handmade finishing achieved something beautiful and unprecedented: dynamic speakers with all the advantages of electrostatic and horn speakers. The Luthier line was a finalist in the iF Product Design Award 2012 in the audio & video category.
With such great outcome, Audiopax has given me and my team the pleasure of redesigning it’s entire corporate identity, a few other magnificent audio equipment and their entire line of packaging.
- Project Roles
- Art Director, Creative Director, Designer, Industrial Designer, UI Designer, Director
- 3D CAD, Brand Strategy, Creative Direction, Creative Research, Creative Strategy, Design, DesignCAD, Human-Centered Design, Management of Teams 1-10, Managing Budgets, Material Design, Packaging Design, Project Management, Sound Design, Adobe Illustrator, Adobe Photoshop, Art Direction, User Behavior Research, User Research
- Brand Guidelines, Brand Identity, Branding, Industrial Designs, Logos, Packaging, UI Design, Visual Designs, Websites, Naming
- Project Industries