At Casper, my goal was to help people discover, browse and purchase products that will allow them to achieve the best sleep possible. Through an iterative process that involves planning, crafting design systems and ongoing testing, we’re constantly trying to improve the user experience and customer journey.
- Project Roles
- Creative Director, Product Designer
- Brand Strategy, Design, Design Strategy, Interactive, Low / High Fidelity Prototyping, User Research
- Project Industries
- Lifestyle, Packaged Goods, Startups