HAGA S.A. BRANDING
In the verge of turning 70, Haga was already one of the most traditional hardware brands in Brazil and it was feeling the weight of the years. Starting with a major corporate identity redesign, the partnership started in one studio and moved with me to the next one. On both studios, I was the lead designer of the team.
The work with Haga is a great example of a holistic approach to design. For almost a decade my team and I created a diverse variety of products to ensure the Haga brand experience was being delivered, always based on the tripod of values: care, improvement, and trust.
The most challenging project through the years was the packaging for an entire door hardware installing set that should be easily portable and double as a counter product display when needed. “Kit Decor” was a finalist in the iF Product Design Award 2008 in the packaging category.
- Project Roles
- Creative Director, Designer, Project Manager, Director
- Haga S.A.
- Art Direction, Brand Strategy, Design, Design Strategy, Human-Centered Design, Management of Teams 1-10, Managing Budgets, Material Design, Packaging Design, Project Management, 3D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Creative Direction, Creative Strategy, Rendering, Creative Research
- Brand Guidelines, Brand Identity, Branding, Corporate Slogans, Logos, Packaging, Retail Designs, Visual Designs, UI Design, Websites
- Project Industries