Checkers & Rally's "The Great Spud Sacrifice"
The client came to us asking for an idea to “win National French Fry Day.”
So we leaned into the cult following around Checkers & Rally’s seasoned fries, and started a cult.
A cult controlled by our fans on Twitter, via polls that decided how our wide-eyed potatoes would be killed. Sacrificed to be made into seasoned fries, see.
360% increase in share of voice over previous year
2nd most talked about fast food brand around the holiday
My art director partner and I were responsible for this campaign, overseeing it from concept to production to day-of execution.
- Project Roles
- Conceptual, Copywriting, Social, Social Media Strategy
- Advertising, Commercials - Video, Social Media Content
- Project Industries