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Checkers & Rally's "The Great Spud Sacrifice"

The client came to us asking for an idea to “win National French Fry Day.” So we leaned into the cult following around Checkers & Rally’s seasoned fries, and started a cult. A cult controlled by our fans on Twitter, via polls that decided how our wide-eyed potatoes would be killed. Sacrificed to be made into seasoned fries, see. RESULTS: 360% increase in share of voice over previous year 2nd most talked about fast food brand around the holiday My art director partner and I were responsible for this campaign, overseeing it from concept to production to day-of execution.

Project Roles
Copywriter
Company
Fitzco
Skills
Conceptual, Copywriting, Social, Social Media Strategy
Media
Advertising, Commercials - Video, Social Media Content
Project Industries
Advertising
Collaborators