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Plan B Skateboards "Gain Thru Pain Rewards"

Spec piece created in response to a Young Glory brief asking to get more people interested in skateboarding. Awarded Finalist. The idea: Launch a loyalty program for Plan B Skateboards that rewards accidental injuries that happen while skateboarding. Did this project solo, from concept to case study creation.

Project Roles
Art Director, Copywriter, Editor (Brand/Content)
Skills
Adobe Premiere Pro, Art Direction, Conceptual, Copywriting, Editing, Marketing Strategy
Media
Advertising, Case Study Videos
Project Industries
Advertising, Sports