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REXULTI

Creative director/copywriter for the launch of REXULTI, a new add-on antidepressant. The concept was to show that people with depression often hide their true feelings, and feel as though they need to "wear a mask" just to get through the day. This campaign connected with patients and helped REXULTI in a successful launch.

Project Roles
Copywriter, Creative Director
Company
Evoke
Skills
Copywriting, Creative Direction
Media
Advertising, Commercials - Broadcast, Websites
Project Industries
Health/Pharma
REXULTI