Creative director/copywriter for the launch of REXULTI, a new add-on antidepressant. The concept was to show that people with depression often hide their true feelings, and feel as though they need to "wear a mask" just to get through the day. This campaign connected with patients and helped REXULTI in a successful launch.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction
- Advertising, Commercials - Broadcast, Websites
- Project Industries