Gents Afternoon Tea
Whilst working with The Daffodil, I was involved with developing a new campaign to break away from the 'feamle focussed' advertising and promotion of afternoon teas and create something appealing and specific to men. Our campaign was to be launched in the run up to Father's Day as a unqieu gift idea for Dad. This created a great opportunity to work on some exciting designs, photoshoots, help develop menus, and produce exciting new content for social, our website and blog focussed around Father's Day, gifiting and days out with Dad.
I designed the new Gents Afternoon Tea menu, coordinated and oversaw photoshoots, created email campaigns, web headers, new pages, social content and adverts all focussed on our newest F&B offering. Like the True Gent campaign, our efforts saw significant growth in online activity, social following, mailing list subscriptions, sales in the F&B department and generated a lot of interest from local and national press.