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Gents Afternoon Tea

Whilst working with The Daffodil, I was involved with developing a new campaign to break away from the 'feamle focussed' advertising and promotion of afternoon teas and create something appealing and specific to men. Our campaign was to be launched in the run up to Father's Day as a unqieu gift idea for Dad. This created a great opportunity to work on some exciting designs, photoshoots, help develop menus, and produce exciting new content for social, our website and blog focussed around Father's Day, gifiting and days out with Dad. I designed the new Gents Afternoon Tea menu, coordinated and oversaw photoshoots, created email campaigns, web headers, new pages, social content and adverts all focussed on our newest F&B offering. Like the True Gent campaign, our efforts saw significant growth in online activity, social following, mailing list subscriptions, sales in the F&B department and generated a lot of interest from local and national press.

Project Roles
Content Producer, Content Strategist, Designer, Editor (Brand/Content), Editor (Copy), Illustrator, Strategist, Writer
The Daffodil Hotel & Spa
Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Brand Strategy, Content, Content Management, Content Strategy, Design, Digital, Digital Capture, Food, Interaction, Lifestyle, Maintaining Schedules, Managing Budgets, Marketing Strategy, Print, SEO
Blog Templates, Brand Guidelines, Brand Identity, Branded Content, Branding, Editorial Designs, Editorial Writings, Logos, Photography, Posters, Social Media Content, Social Media Copy, Websites
Project Industries
Lifestyle, Luxury, Restaurant, Travel/Tourism
Gents Afternoon Tea
Gents Afternoon Tea