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Fable Interiors Rebrand

I was approached by an independent interiors business looking to grow their business to offer interior design services alongside their retail premises and online shop. This brief began with a rebrand to modernise and clean up the image of the business, new printed materials to help promote current and new services, a new website launch and creating business materials to support approaching and managing new clients. Fable is an eclectic brand based in Leamington Spa, appealing to a wide range of demographics. Fable's owner Harriet was keen to link to the business roots, maintaining the use of pales blues and whites in the branding, but wanted a fresh, clean, contemporary overhaul and to feature large, sharp imagery in her marketing and branded materials. I've now been working with Harriet for over 2 years. In that time I've created everything from new logos, leaflets, gift cards, posters, business cards, branded business templates, designed and launched the new Fable website, including an e-commerce store and currently, I'm helping Harriet to develop a stand-out brochure for her Interior Design clients. It's been a pleasure to work on this project and watch Harriet's business grow from strength to strength.

Project Roles
Content Producer, Content Strategist, Designer, Editor (Brand/Content), Editor (Copy), Retoucher, Writer
Fable Interiors
Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Brand Strategy, Comedy, Conceptual, Consulting, Content, Content Management, Content Strategy, Copywriting, Creative Strategy, Design, Design Strategy, Digital, Marketing Strategy, Mobile, Print, Research, Retail, Retouching, Social, Styling, Trend Forecasting, Usability Testing, User Research, Vector, Visual Development
Advertising, Brand Guidelines, Brand Identity, Branded Content, Branding, Briefs, E-commerce Platforms, Editorial Designs, Editorial Writings, Logos, Photography, Posters, Retail Designs, Social Media Content, Websites
Project Industries
Advertising, Lifestyle, Luxury, Retail
Fable Interiors Rebrand
Fable Interiors Rebrand
Fable Interiors Rebrand