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Sebastian Professional Shapers social campaign

Sebastian's #ShapeYourWorld campaign was about breaking convention to take hold of what you can control to create something you love. The Shaper line of products (don't call it a hair spray) was the perfect pairing for this message since they lift, hold, and transform hair into any style. We rented a warehouse in DTLA and shot in black + white to capture Sebastian's high contrast iconic aesthetic. We projected film on our models to quickly communicate that Shapers can withstand any weather or the longest days. Videos appeared on Instagram and Facebook with a paid push. ‍

Project Roles
Copywriter
Company
The Woo
Skills
Art Direction, Conceptual, Copywriting, Scripting
Media
Commercials - Video, Social Media Content, Social Media Copy, Video Installations
Project Industries
Beauty