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Microsoft / HP Spectre x360 Integrated Campaign - TVC / OLA / Digital

I love Greek myth. And I love Stanley Kubrick’s ‘2001.’ So when HP and Microsoft wanted a blowout campaign to debut the new HP Spectre x360 — a beautiful laptop with a touchscreen and a 360° hinge that turns it into a tablet — I imagined this device falling from the sky like Athena’s shield into the hands of Perseus, slowly rotating like a space station. Its physical versatility became its strategy. In conjunction with TVC, an integrated campaign showcased the Spectre x360’s striking looks and versatile hinge using elaborate page takeovers, rich media effects and out-of-home installations.

Project Roles
Copywriter, Music Supervisor, Writer
Company
Microsoft
Skills
Brand Strategy, Cinematic, Commercial, Conceptual, Copywriting, Creative Strategy, Digital, Grooves, Marketing Strategy, Music, National / International, Outdoor, Print, Storyboarding, Strategy, Tech Strategy, Technology, Trip Hop / Downbeat, TV
Media
3D Animations, Advertising, Billboards, Commercials - Broadcast, Commercials - Video, GIFs, HTML 5 Banners, Motion Graphics, Music, Storyboards
Project Industries
Technology
Microsoft / HP Spectre x360 Integrated Campaign - TVC / OLA / Digital
Collaborators