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Lincoln MKX/MKC Integrated Campaign - TVC | Digital | Social

The Lincoln Motor Company was looking for an update of the classic walkaround video that demonstrates a new model's vehicle features. So in keeping with the brand's more human vision of luxury, I wrote spots focusing on the closeness drivers feel with their passengers. To create intimacy and a more theatrical feel, we used painted scrims, live props and a digital floor to simulate real-life situations. The vehicles don't move — rather, our drivers and their loved ones are center-stage as the perils of the road literally move around them, mitigated by advanced Lincoln features.

Project Roles
Copywriter, Creative Director, Music Supervisor, Writer
Company
Lincoln Motor Company
Skills
Copywriting, Creative Direction, Music, Musical Effects
Media
Advertising, Commercials - Broadcast, Commercials - Video, Music, Social Media Content, Social Media Copy, Sound Designs, Storyboards, Websites
Project Industries
Automotive
Lincoln MKX/MKC Integrated Campaign - TVC | Digital | Social
Collaborators