Lincoln MKX/MKC Integrated Campaign - TVC | Digital | Social
The Lincoln Motor Company was looking for an update of the classic walkaround video that demonstrates a new model's vehicle features. So in keeping with the brand's more human vision of luxury, I wrote spots focusing on the closeness drivers feel with their passengers. To create intimacy and a more theatrical feel, we used painted scrims, live props and a digital floor to simulate real-life situations. The vehicles don't move — rather, our drivers and their loved ones are center-stage as the perils of the road literally move around them, mitigated by advanced Lincoln features.
- Project Roles
- Copywriter, Creative Director, Music Supervisor, Writer
- Lincoln Motor Company
- Copywriting, Creative Direction, Music, Musical Effects
- Advertising, Commercials - Broadcast, Commercials - Video, Music, Social Media Content, Social Media Copy, Sound Designs, Storyboards, Websites
- Project Industries