Gruvies | Agency Self-Promotion
On the surface the Gruvies was a not-so-subtle jab at the ridiculousness of our industry and, more specifically, award shows. Less obvious was that the event served as a unique opportunity for a quickly growing agency to collaborate, bond and grow closer. The resulting self-promotional campaign, which spanned print to social media, was laughably elegant even to those on the outside looking in.
- Project Roles
- Copywriter, Creative Director
- Conceptual, Copywriting, Creative Strategy, Creative Direction
- Project Industries