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Using brand-building exercises to make web design decisions

I was tasked with updating the images for the internal company website. I took one look at the website and decided that replacing the images wouldn't cut it. The website lacked consistency in its design, looked outdated and uninspired, and was the product of a missing brand identity. What started as a simple request turned into a total brand refresh.

Project Roles
Designer
Skills
Brand Strategy, Design, Design Strategy, Figma, Sketch
Media
Brand Guidelines, Brand Identity, Websites
Project Industries
Technology
Using brand-building exercises to make web design decisions