Using brand-building exercises to make web design decisions
I was tasked with updating the images for the internal company website. I took one look at the website and decided that replacing the images wouldn't cut it. The website lacked consistency in its design, looked outdated and uninspired, and was the product of a missing brand identity. What started as a simple request turned into a total brand refresh.
- Project Roles
- Brand Strategy, Design, Design Strategy, Figma, Sketch
- Brand Guidelines, Brand Identity, Websites
- Project Industries