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Chinshu: Teas of India

Branding and packaging design for Chinshu: Teas of India. Chinshu tea was founded with one mission in mind: to share the real taste of India with the nation. Chinshu wanted bold, playful packaging to attract millenials, all whilst staying true to it’s Indian heritage. After some extensive research, we collected countless references from vintage Indian design – from their old Bollywood posters, to their beautifully crafted matchboxes – and worked to contemporise with vibrant colours and punchy, fearless advertising. For the logo, we wanted to convey the soothing 'moment of calm’ that is so integral to the tea culture in India. Putting our own twist on the iconic lotus flower not only reflects the brands Indian roots, but is often associated with purity, spiritual awakening and inner-peace.

Project Roles
Art Director, Designer
Company
Chinshu
Skills
Adobe Illustrator, Adobe Photoshop, Packaging Design, Type Design
Media
Brand Identity, Branding, Packaging
Project Industries
B2B
Chinshu: Teas of India
Chinshu: Teas of India
Chinshu: Teas of India
Chinshu: Teas of India