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BMW X7 Global Launch Event

The BMW family turned to MADE to reveal the BMW X7 for the first time ever, to an audience of society’s most elite. The event called for all the glitz and glamour that you would expect from an activation of its kind, but the creative brief asked us to go a step further. Our answer was developing the theme of Ascend and an emmersive experience flow that that brought our theme to life.

Project Roles
Art Director
Art Direction
Corporate Events
Project Industries
BMW X7 Global Launch Event