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San Diego Chargers '16

After a season marred by disappointment on and off the field for the San Diego Chargers, uncertainty loomed in 2016. “Recharged + Charge On” reestablishes what the team means to the city and deepens its roots by hearkening back to an exciting 50-year history, connecting legendary players and unforgettable moments with never-say-die fans. Framed by this historical, visceral message, the campaign's design takes cues from the franchise's most iconic elements to create complementary custom typography, numbering and imagery.

Project Roles
Copywriter, Creative Director
San Diego Chargers
Conceptual, Copywriting, Creative Strategy, Creative Direction
Project Industries
San Diego Chargers '16
San Diego Chargers '16
San Diego Chargers '16
San Diego Chargers '16