San Diego Chargers '16
After a season marred by disappointment on and off the field for the San Diego Chargers, uncertainty loomed in 2016. “Recharged + Charge On” reestablishes what the team means to the city and deepens its roots by hearkening back to an exciting 50-year history, connecting legendary players and unforgettable moments with never-say-die fans. Framed by this historical, visceral message, the campaign's design takes cues from the franchise's most iconic elements to create complementary custom typography, numbering and imagery.
- Project Roles
- Copywriter, Creative Director
- San Diego Chargers
- Conceptual, Copywriting, Creative Strategy, Creative Direction
- Project Industries