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San Diego Chargers '15

Despite the success of the San Diego Chargers, ticket sales had flat lined as a result of stale marketing efforts, media criticism and rumors of the franchise moving. Our solution was simple—speak candidly about it all with fans. “We’re All In” is audacious and unfiltered, embracing chatter as a catalyst to galvanize the city and get butts in seats.

Project Roles
Copywriter, Creative Director
Company
San Diego Chargers
Skills
Conceptual, Copywriting, Creative Strategy, Creative Direction
Media
Advertising
Project Industries
Sports
San Diego Chargers '15