San Diego Chargers '15
Despite the success of the San Diego Chargers, ticket sales had flat lined as a result of stale marketing efforts, media criticism and rumors of the franchise moving. Our solution was simple—speak candidly about it all with fans. “We’re All In” is audacious and unfiltered, embracing chatter as a catalyst to galvanize the city and get butts in seats.
- Project Roles
- Copywriter, Creative Director
- San Diego Chargers
- Conceptual, Copywriting, Creative Strategy, Creative Direction
- Project Industries