Japan-based Yakult is a dietary staple in Europe and Asia, making it the world’s leading probiotic beverage. However, it was still relatively unknown in the U.S. and overshadowed in the market. To reach more health-conscious people, we repositioned the brand domestically with an integrated campaign that focused on the benefits of Yakult’s unique strain of good bacteria, framed by its rich history.
- Project Roles
- Copywriter, Creative Director
- Conceptual, Copywriting, Creative Strategy, Creative Direction
- Commercials - Video
- Project Industries
- Packaged Goods