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Yakult

Japan-based Yakult is a dietary staple in Europe and Asia, making it the world’s leading probiotic beverage. However, it was still relatively unknown in the U.S. and overshadowed in the market. To reach more health-conscious people, we repositioned the brand domestically with an integrated campaign that focused on the benefits of Yakult’s unique strain of good bacteria, framed by its rich history.

Project Roles
Copywriter, Creative Director
Company
Yakult
Skills
Conceptual, Copywriting, Creative Strategy, Creative Direction
Media
Commercials - Video
Project Industries
Packaged Goods