Gushers is a hexagonal, liquid-filled candy that launched their social media presence in 2017.
During my time at General Mills, I was placed on the Gushers, Fruit by the Foot, and Fruit Roll Up brands. My favorite brand was, by and large, Gushers.
We focused on targeting our teen demographic by exclusively creating memes. This was a very new concept for GM and after seeing our success, many brands followed suit.
- Project Roles
- Designer, Photographer
- General Mills
- Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Art Direction, Design, Still Life Photography
- Advertising, Branded Content, Social Media Content
- Project Industries
- Packaged Goods, Retail