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Gushers

Gushers is a hexagonal, liquid-filled candy that launched their social media presence in 2017. During my time at General Mills, I was placed on the Gushers, Fruit by the Foot, and Fruit Roll Up brands. My favorite brand was, by and large, Gushers. We focused on targeting our teen demographic by exclusively creating memes. This was a very new concept for GM and after seeing our success, many brands followed suit.

Project Roles
Designer, Photographer
Company
General Mills
Skills
Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Art Direction, Design, Still Life Photography
Media
Advertising, Branded Content, Social Media Content
Project Industries
Packaged Goods, Retail
Gushers
Gushers
Gushers
Gushers
Gushers
Gushers
Gushers