Saudi Arabia's remains one of the world’s most repressive countries for women where a man’s consent is obligatory for women to access human rights and feminist activists risk arrest. This has not stopped Baraah Luhaid from founding Saudi Arabia’s first gender-inclusive cycling community. "Spokes Hub" is the only running cycling shop with a cafe and workshops that also caters to women in the nation.
As a cycling lover, Baraah Luhaid, strives to get women to fight for their rights and her tool is cycling. Upon graduation, she faced rejection at multiple bike shops because no one wanted to hire a woman. This motivated her to establish a start-up catered specifically for women, to serve as an inspiration for women worldwide.
For her work, Spokes Hub has recently won a kingdom-wide prize for start-ups while Princess Reema – deputy president of Saudi Arabia’s Women’s Sports Authority – has publicly endorsed the project.
- Project Roles
- Cinematographer, Director, Editor (Film/TV), Photographer
- Spokes Hub
- Cinematography, Creative Direction, Film Photography
- Social Media Content
- Project Industries