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Patagonia - Houdini Campaign

Working closely with the team at Patagonia we were commissioned to design the visual language and campaign for Patagonia's super versatile featherlight, packable and weather-resistant Houdini® Jacket. The Houdini® Jacket offers protection from the elements and a minimalist feature set built for trail runners but equally suited to climbers, mountain-bikers, anglers and anyone else going outdoors. It Runs, It Rides, It Climbs.

Project Roles
Art Director, Designer
Company
Patagonia
Skills
Art Direction, Design
Media
Advertising
Project Industries
Sports
Patagonia - Houdini Campaign
Patagonia - Houdini Campaign
Patagonia - Houdini Campaign
Patagonia - Houdini Campaign
Patagonia - Houdini Campaign
Patagonia - Houdini Campaign