Werkliv contacted us to talk about his new student apartments building they were building in downtown Montreal.
They needed branding, naming and a website.
The main challenge was how to make it appealing for that target audience, which was very young and into high-end streetwear such as Supreme, OffWhite, Yeezys, etc.
Most buildings’ brands are very real state-y and not at all appealing the young students. So we took a different approach and focused on pop colours and modern visuals.
- Project Roles
- Creative Director, Designer
- Art Direction, Brand Strategy, Creative Strategy, Figma, Interaction, Principle App
- Branding, UI Design, Visual Designs
- Project Industries
- Real Estate