Wheel of Fortune Slots
When DoubleDown Casino got the thumbs up to bring America's favorite slot machine to their line-up of online slots, they asked us to come up with a way for excited fans to share the celebrations.
The Wheel of Celebrations allowed users to spin a wheel that is automatically populated with their Facebook friends. After the wheel lands on a friend, one of four videos plays with their friend's profile photo superimposed into the experience.
Participants were driven to the experience though simple bi-weekly social posts with the promise of thousands of free coins for DoubleDown Casino.
- Project Roles
- Art Director
- DoubleDown Casino
- Art Direction, Conceptual, Copywriting
- Interactive Videos
- Project Industries