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Wheel of Fortune Slots

When DoubleDown Casino got the thumbs up to bring America's favorite slot machine to their line-up of online slots, they asked us to come up with a way for excited fans to share the celebrations. The Wheel of Celebrations allowed users to spin a wheel that is automatically populated with their Facebook friends. After the wheel lands on a friend, one of four videos plays with their friend's profile photo superimposed into the experience. Participants were driven to the experience though simple bi-weekly social posts with the promise of thousands of free coins for DoubleDown Casino.

Project Roles
Art Director
DoubleDown Casino
Art Direction, Conceptual, Copywriting
Interactive Videos
Project Industries
Wheel of Fortune Slots