DoubleDown Casino "Cathy Exhibit"
DoubleDown Casino came to us with maybe the most boring sounding briefs I've ever heard. An internal personas project to get their employees more familiar with their target audience. Instead of your typical slide show accompanied by craft beers and free pizzas, we built the Cathy Exhibit. A recreation of their biggest fan's (Cathy) living room right in the middle of the DDC cooperate office. Office posters invited employees to spend time in the exhibit and learn more about Cathy and her family. Easter eggs about her life were strategically placed around the room for the employees to discover. Later in the month, employees were tested on details like "What days of the week does Cathy pick up he grandson Mason from soccer practice?", "What heart meds does Cathy's husband take?", "What Tom Petty CDs doe Cathy have", and much more. Employees received cash prizes free cocktails during a Cathy themed trivia night.
- Project Roles
- Art Director
- Art Direction, Creative Strategy
- Events, Interaction Designs, Interactive Installations
- Project Industries
- B2B, Gaming