Designing the touch interface for a modern electric vehicle
I thought this would be a case where I would have to “design for everyone” but the data shows a pretty specific market. I considered a trip to the Tesla store to do some user interviews and observation but I saved some time and found a with some good info. It outlined the needs and behavior of two key user types—commute drivers and meeting drivers.
Commute drivers need to be able to access entertainment and set their destination to navigate to and from work on time.
Meeting drivers need to know their charge level as they drive to many meetings throughout the day. They also need to know where they can charge to avoid outage.
I analyzed my research, created user stories, prioritized the stories based on user needs. I then created solutions that reflected those priorities. I created an experimental, modern layout to appeal to the senses of the tech-savvy, affluent user base.
- Project Roles
- Product Designer
- Adobe Illustrator, Adobe Photoshop, Figma, Sketch
- Products - Digital
- Project Industries