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Winterfest 2017/2018

I was the digital marketing lead for this large scale community event, in a typically low socio-economic area. In our first year we attracted over 70,000 people from all over a vast state- some driving for 5 hours to attend. The following year we expanded to a 10 day festival with national stars performing. I ran all digital marketing, some standard marketing, PR, media and social media for this event.

Project Roles
Content Strategist, Copywriter, Editor (Brand/Content), Writer
Renewal SA
Copywriting, Creative Strategy, Digital, Editorial, EDM, Low Budget, Marketing Strategy, Media Strategy, Social Media Strategy
Project Industries
Government, Travel/Tourism