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Absolut - Earth Day
On Earth Day, Absolut became Planet Earth's Favorite Vodka, recommitting itself to sustainability efforts big and small, including going straw-free company-wide. For the announcement, we created this six-foot-tall piece made of more than 60,000 found plastic straws.
- Project Roles
- Art Director, Creative Director
- Company
- 360i
- Skills
- Art Direction, Conceptual, Creative Direction
- Media
- Billboards
- Project Industries
- Wine/Spirits
