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Absolut Grapefruit - #NoSugarcoating

Unlike other flavored vodkas, new Absolut Grapefruit is made without any added sugar. To reflect their bold and straightforward spirit, we created a campaign that holds nothing back and surfaces the truth behind all of the things we normally sugarcoat. AWARDS: ONE SHOW GOLD 2019, FAB Awards Silver 2019

Project Roles
Art Director, Creative Director
Company
360i
Skills
Art Direction, Conceptual, Creative Direction
Media
Social Media Content, Television
Project Industries
Wine/Spirits
Absolut Grapefruit - #NoSugarcoating
Collaborators