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Absolut Grapefruit - #NoSugarcoating
Unlike other flavored vodkas, new Absolut Grapefruit is made without any added sugar.
To reflect their bold and straightforward spirit, we created a campaign that holds nothing back and surfaces the truth behind all of the things we normally sugarcoat.
AWARDS: ONE SHOW GOLD 2019, FAB Awards Silver 2019
- Project Roles
- Art Director, Creative Director
- Company
- 360i
- Skills
- Art Direction, Conceptual, Creative Direction
- Media
- Social Media Content, Television
- Project Industries
- Wine/Spirits
