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Gestalt Brand Identity

Gestalt New York is a furniture, home accessories and interior design business in Manhattan and upstate New York. The task was to create a new visual identity which was then based around the concept and principles of gestalt phycology; the whole is greater than the sum of its parts. The system delivers a combination of geometric shapes, modernist style typography and a nordic colour palette inspired by Scandinavian influence.

Project Roles
Creative Director, Designer
Skills
Brand Strategy, Creative Direction, Creative Research
Media
Brand Guidelines, Brand Identity, Branding
Gestalt Brand Identity