Gestalt Brand Identity
Gestalt New York is a furniture, home accessories and interior design business in Manhattan and upstate New York.
The task was to create a new visual identity which was then based around the concept and principles of gestalt phycology; the whole is greater than the sum of its parts. The system delivers a combination of geometric shapes, modernist style typography and a nordic colour palette inspired by Scandinavian influence.
- Project Roles
- Creative Director, Designer
- Brand Strategy, Creative Direction, Creative Research
- Brand Guidelines, Brand Identity, Branding