We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Gestalt Brand Identity

Gestalt New York is a furniture, home accessories and interior design business in Manhattan and upstate New York. The task was to create a new visual identity which was then based around the concept and principles of gestalt phycology; the whole is greater than the sum of its parts. The system delivers a combination of geometric shapes, modernist style typography and a nordic colour palette inspired by Scandinavian influence.

Project Roles
Creative Director, Designer
Brand Strategy, Creative Direction, Creative Research
Brand Guidelines, Brand Identity, Branding
Gestalt Brand Identity