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Spearman Fitness

Dr. Chris Spearman is an online transformation coach and Biochemist. He uses his love of science & fitness to design training and nutritional programmes that get the most out of the body. Tasked to create a brand identity that would position Spearman as a premium player in the health, nutrition and fitness industry. The visual identity system combines a modern, minimal aesthetic that communicates a technical and functional look and feel, emphasising its suitability to science, fitness and exercise. The plus symbol represents a targeted process as well as a positive and collaborative effort between client and coach.

Project Roles
Creative Director, Designer
Adobe Illustrator, Adobe InDesign, Brand Strategy
Brand Guidelines, Brand Identity, Branding
Project Industries
Spearman Fitness