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Protein One Launch: Snack Emergencies

To launch General Mills' new protein bar and get people to remember the bar's nutritional info, we created a campaign featuring a crew of badass snack emergency responders who stop at nothing to deliver a Protein One Bar. Bonus: a catchy jingle. We also created social content and print as part of the campaign.

Project Roles
Art Director
Company
General Mills
Skills
Art Direction, Conceptual, Design
Media
Commercials - Broadcast, Social Media Content
Project Industries
Packaged Goods
Protein One Launch: Snack Emergencies
Protein One Launch: Snack Emergencies
Protein One Launch: Snack Emergencies
Protein One Launch: Snack Emergencies