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FILA Mindblower International Pop-up Store

Relaunching a 90's classic along with an accompanying collection of apparel and limited edition collaboration sneakers, we built not one but three simultaneous pop-up launches in NY, Seoul, and Tokyo as well as a fully built out microsite for FILA. The main event was in SoHo, NY. We opened up shop right down the street from Sneakerhead Central and welcomed in over 7,700 people in it’s 14 day run. Throughout the store we seamlessly sprinkled some impromptu Insta fun including : A 90 style TV that broadcasted live feeds from four hidden security cameras, an infinity mirror hidden behind nesting doors, and shelves that registered the shoe when placed on it. FILA partnered with 47 micro-influencers around the world to design their own version of the shoe and limited editions were offered in all 3 pop-up experiences. They were also showcased on our fully customized microsite. It received over 328,000 views with an averge session duration of 1 minute and 18 seconds.

Project Roles
Event Producer
Company
MKG
Skills
Managing Budgets, Project Management
Media
Retail Designs
Project Industries
Retail
FILA Mindblower International Pop-up Store