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ROOT Studios X Manual Launch Party

ROOT Studios, A fully Integrated production design house in Chelsea, serves leading brands and global clients through innovative rentals and production design services for stills, films, and events. Upon the completion of their 6000 Sq. Ft. Renovation, ROOT planned a Launch Party to activate the space and introduce the space to the design community for the first time. ROOT partnered with talented artists, caterers, and, creatives to activate the space and open up a dialogue with guest to speculate how the space could be utilized. ROOT reached out to MANUAL and myself to activate the space with visuals and other creative content. The visuals would serve MANUAL as a marketing tool for their event services and a Branding exercise for ROOT Studios. We activated the space by mounting a NEC PA500U Lumens Advanced Professional Projector on the support beams on the ceiling. The result was a created a visual language for user of the space to connect with during the event. The backdrop created for the visuals allowed users to post the event on social media, expanding the reach of ROOT Studio and MANUAL socially in a digital space. The visualization used to communicate with ROOT Studio also serves as a potential branding exercise through exclusive merchandise for the event, engaging users in a dynamic way through space.

Project Roles
Animator, Architect, Art Director, Designer, Motion Designer, Set Designer
Company
ROOT Stuido
Skills
Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, After Effects, AutoCAD, Maya, Rhino
Media
2D Animations, 3D Animations, Architecture, Brand Identity, Environmental Design, Installations, Interactive Installations, Set Designs
Project Industries
Entertainment, Media
ROOT Studios X Manual Launch Party
ROOT Studios X Manual Launch Party
ROOT Studios X Manual Launch Party
ROOT Studios X Manual Launch Party
ROOT Studios X Manual Launch Party
ROOT Studios X Manual Launch Party
ROOT Studios X Manual Launch Party
ROOT Studios X Manual Launch Party
ROOT Studios X Manual Launch Party