BUDxCTEMF - Budweiser Activation & Social Campaign
Budweiser sponsored a stage at Cape Town Electronic Music Festival (CTEMF) in 2019. We were tasked with leveraging and amplifying the impact of this collaboration on a shoe-string budget.
We identified the four most popular acts. We shot and edited a short branded film for each artist, released immediately on Budweiser, CTEMF and the artists’ social channels.
We also amplified the BUDxCTEMF collaboration with an on-site-activation and mini-campaign with customised merch giveaways.
- Project Roles
- Art Director, Designer
- Art Direction, Design
- Interactive Videos, Social Media Content, Themed Environments
- Project Industries
- Advertising, Beverage, Music