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BUDxCTEMF - Budweiser Activation & Social Campaign

Budweiser sponsored a stage at Cape Town Electronic Music Festival (CTEMF) in 2019. We were tasked with leveraging and amplifying the impact of this collaboration on a shoe-string budget. We identified the four most popular acts. We shot and edited a short branded film for each artist, released immediately on Budweiser, CTEMF and the artists’ social channels. We also amplified the BUDxCTEMF collaboration with an on-site-activation and mini-campaign with customised merch giveaways.

Project Roles
Art Director, Designer
Company
Budweiser
Skills
Art Direction, Design
Media
Interactive Videos, Social Media Content, Themed Environments
Project Industries
Advertising, Beverage, Music
BUDxCTEMF - Budweiser Activation & Social Campaign
BUDxCTEMF - Budweiser Activation & Social Campaign
BUDxCTEMF - Budweiser Activation & Social Campaign
BUDxCTEMF - Budweiser Activation & Social Campaign
BUDxCTEMF - Budweiser Activation & Social Campaign
BUDxCTEMF - Budweiser Activation & Social Campaign
BUDxCTEMF - Budweiser Activation & Social Campaign