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Redefine Gifting – Adidas

THE BRIEF Change the lives of young female athletes in adidas’ key cities. Build them a future in their city’s pitches, fields and courts of play. THE INSIGHT Parents tend to give their daughters girly gifts, pink dolls rather than sports equipments. THE IDEA Redefine gifting for girls.

Project Roles
Art Director
School of Visual Arts
Art Direction, Brand Strategy
Case Study Videos
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Redefine Gifting – Adidas