2019 NHL All-Star Player Emojis
Modern-Tech was the overarching theme for the 2019 NHL All-Star Weekend in San Jose. Set in the heart of Silicon Valley, hockey's mid-year celebration featured a visual language that was both clean and energetic and would resonate with today's generation of tech savvy fans. The event brand took inspiration from companies like Apple and Google (among others) resulting in a sophisticated and user friendly aesthetic, using elements like white space and clean san serif typography, fittingly housed in a mobile app icon.
To add another dimension to the weekend festivities, a fun, playful emoji system was created to feature the NHL's brightest stars in a way that paired perfectly with the overarching theme. The resulting Fan Vote campaign led to increased Fan Engagement leading up to the event. The emojis were then utilized in various touchpoints throughout the week including broadcast, social, and consumer products. The novelty aspect was a big hit with fans and players alike throughout the weekend. David Pastrnak of the Boston Bruins even credited them for his success in the Accuracy Shooting Contest saying "maybe the faces helped me out a little bit!"
FINAL HEAD COUNT
12 NHL Employees (and counting)
- Project Roles
- National Hockey League
- Adobe Illustrator, Vector
- Character Designs, Illustrations
- Project Industries